About Us

Not Know is building India's first fandom-driven aesthetic décor and DIY brand for car enthusiasts.

Founded by Shez Saifi, Not Know was created for people who want their cars and spaces to reflect who they are. We blend creativity, fandom culture, and premium design to create products that help enthusiasts personalize what they love.

From DIY car décor to aesthetic accessories and limited-edition collections, every product is designed to celebrate individuality, passion, and self-expression.

We're not just building products—we're building a community where fans become creators and every design tells a story.

Not Know
The journey begins when you don't know.