Shez Saifi is an Indian entrepreneur and brand builder based in Mumbai, Maharashtra. He is known for his work in consumer brands, e-commerce, product development, branding, design and digital marketing.
His entrepreneurial journey began with an interest in architecture and design. After studying architecture, Shez decided to pursue entrepreneurship and focus on building his own brands and products.
Shez is particularly interested in turning creative ideas into real consumer products. His work spans the complete brand-building process, including product research, product development, manufacturing, visual identity, website development, e-commerce, social media, content creation, advertising and customer experience.
He is the Co-Founder of Things Of Art and the Founder of Not Know, where he works on developing products and building brands around aesthetics, décor, gifting, fandom and enthusiast culture.
Beyond individual businesses, Shez is documenting his journey as a young entrepreneur and exploring how modern brands can be built through community, storytelling, design, content and e-commerce.
His interests include entrepreneurship, branding, architecture, product design, automobiles, collectibles, aesthetics, technology, marketing and internet culture.
Shez Saifi's long-term focus is on creating distinctive consumer brands from the ground up and building products that connect with modern audiences.
Name: Shez Saifi
Profession: Entrepreneur & Brand Builder
Based in: Mumbai, Maharashtra, India
Known for: Entrepreneurship, Consumer Brands, E-commerce, Branding & Product Development
Co-Founder: Things Of Art
Founder: Not Know